Meet Aastha: the creative mind behind taupe

Introducing Aastha, the driving force behind Taupe. Her journey, born from personal struggles with sensitive skin, inspired a mission to create extraordinary, nurturing skincare celebrating unique beauty, imperfections and all.

About the brand story: taupe's birth

Taupe, more than a brand, embodies Aastha's personal journey, rooted in joy and self-acceptance. Aastha's dedication, late nights of product development, and heartfelt commitment to family values, sustainability, and community shine through in Taupe's playful, modern, and sincere spirit.

Vision: embrace the hues of self-love and self-acceptance

Taupe symbolizes a promise of self-love and an ode to inner beauty—an inclusive legacy that resonates with all. It aspires to inspire and remind everyone that their unique glow is worth celebrating, ready to paint the world with the colors of self-love.

Painting the world with self-love's hue

Standing proud, a dream anew, Aastha knows what Taupe can do. 

It's ready to paint the world with a color so true, the color of self-love, for me and for you.

Taupe is ready to take its bow, to embrace your glow, here and now.

With love, hope, and life's colorful vow, Taupe is more than skincare; it's a story, and how!